Bitsmiths Studio

Marketing site for a studio that ships MVPs in 30 days.

The studio's marketing site, built on a CMS so case studies, articles and testimonials publish without a deploy.

The problem

The studio pitches production-ready MVPs in 30 days to founders comparing it against agencies charging many times more. That claim needs visible proof, and the team needed to publish it without a developer in the loop.

My approach

Next.js over a Directus CMS, so every content surface is editable. The page is ordered as an argument: promise, proof, objections, one call to action.

How it's built

Next.js App Router over a Directus headless CMS. Case studies, posts, testimonials and FAQs are CMS collections rendered through shared templates, with media served as WebP via request-time transforms.

Key features

CMS-driven case studies with a shared detail template
Engineering blog
Client testimonials carousel
Pricing and process FAQ
Per-page SEO and OpenGraph metadata

Challenges & Solutions

Marketing copy, case studies and articles needed to change frequently without a developer in the loop.
Modelled every content surface in Directus and rendered it through shared templates, so publishing is a CMS action rather than a deploy.
Case-study imagery is heavy and would otherwise dominate page weight on a marketing site where first impression speed matters.
Served all media through Directus with WebP transforms applied per request, so pages ship modern formats without a manual export step.

Results

30days from brief to shipped MVP, the promise the site sells.
4content types publishable with no code change.
1call to action, after promise, proof and objections.

Implementation stack

Tech Stack

Frontend
- Next.js
- React
- TypeScript
Styling
- TailwindCSS
CMS
- Directus